The detailing, embellishments and trimming on the clothes reflected the Russian theme in both the design as well as the fabric. Fine crushed velvets, wools, silks and leather and suede cutwork…inspired by the beauty and richness of Russian culture determined the sharp, edgy fall and fit of the garments. Embroideries added shimmer and texture to the splendour of the collection further heightened by the play with Black…black aubergene, black blue, with even the linings in 'shot black'.
At the event Arjun Khanna said, “Smirnoff is a brand with great history. No. 55 is a tribute to Russian heritage, using traditional distillation methods. A drink that takes you back to the era of Tzars, giving form or expression to this great heritage was a challenge, as it has not been done before. It was this challenge to my creativity that inspired me to partner with Smirnoff”
Talking
about Smirnoff Black’s association with Arjun Khanna, Asif Adil, Managing
Director, Diageo India, said, “Smirnoff Black has been crafted to offer
an original taste experience that can be enjoyed neat, frozen or in sophisticated
cocktails that complement its quality and finesse. Similarly, the overall
styling and surface treatment of the Smirnoff Black Pour Homme collection
are reminiscent of Cossack glory while superb tailoring and bold cuts brings
one back to modern styling. I am very happy that we have partnered with Arjun
Khanna to create this high end luxury couture line to give expression to the
Smirnoff Black brand and reflect its Russian passion.”
A
special night
A special treat….
An amazing launch.
…Black makes a bold new statement this season…
Experience the magic of Black with
Smirnoff Black Couture Pour Homme…
A stunning all male collection designed by Designer Arjun Khanna to unveil Smirnoff Black No. 55