New Delhi, 23rd September 2015: Moms know from experience that their babies love the feeling of being free. Remember the giggling excitement of your baby running around the house? That feeling of freedom gives babies the chance to experience the world their own way, which is a very important part of their development. That's why some moms allow their babies a little time each day, out of their clothes to roam free. What if you could give this feeling to your baby all day long?

Pampers is launching new Pampers Premium Care Pants that are so soft & dry, your baby will hardly notice them. New Pampers Premium Care Pants have an all-around soft waistband and great dryness that absorbs wetness and locks it away, meaning Pampers Premium Care Pants will keep baby's skin dry and comfortable. And, the new pants form means you can change your baby so easily, he can barely feel being changed!
Now your little one can be free to explore and develop in a world of discoveries with Pampers New Premium Care pants. But just don't take our word for it. Try them yourself amzn.to/1V2wvwo.

In an exclusive preview organised for bloggers and Mommy bloggers, Pampers the #1 diaper brand in the world for babies happy healthy development, showcased a never seen before innovation via powerful demonstrations highlighting the softness and dryness of the new Pampers Premium Care Pants.

Pampers today previewedIndia's softest diaper ever - so soft that a baby won't even notice! Actress & Celebrity mother-Tara Sharma, Child sleep consultant-Ajita Gopal Seethepalli, Pampers R&D Expert-Dr.WeiSing Long and Actress & Television presenter-Mandira Bedibrought to life importance of skin health in infant baby & how a soft & dry diaper can help babies have the best skin comfort and happy development. A child's interestin his environment, beginning from the crib is limitless and most importantly, natural. There are hundreds of unusual sights, feelings and thoughts that each baby experiences as they discover and learn, making this the most significant time to encourage exploration. A baby's skin is smooth, soft and highly delicate and needs that extra care and attention.

How can soft, dry pants support your baby's development?
Every day brings new experiences that help your baby develop - and when babies feel free, they can explore a world of discoveries. Babies need to feel dry and soft in their pants/diapers - so they will hardly notice they are wearing them. The less baby notices his pants, the more he can feel free to focus on exploring the world, which helps them learn and develop every day.

Leading Baby Sleep Consultant Ajita Seethepalli said "The importance of a good diaper (in terms of softness, dryness and fit) should not be underestimated. Babies have to be physically interacting with their environment in order to learn and understand it. Diapering baby in soft and dry pants like Pampers Premium Care can be a great way to help enable undistracted exploration, giving him the giggling feeling of freedom you both love."

The Pampers Panel of experts engaged in a never seen before product demonstration clearly showcasingPampers Premium Care Pants as the softest diaper amongst all, through touch and feel of softness. Tara and Mandira shared personal motherhood experiences, expressing the need for a premium soft and dry diaper for the overall development of the babies. Ajita Seethepalli showcased her expertise, drawing an interesting connection between softness in a diaper and a baby's sleeping pattern. She also educated all about the importance of continuous sleep and uninterrupted playtime, which has a direct correlation with the cognitive, mental & physical, development of babies. Scientist & R&D expert Dr. WeiSing Long highlighted the unique features of Premium Care Pants. Premium Care Pants come with a 5 Star skin protection promise that provides the baby with all-around softness, upto 12 hours dryness, breathable materials, all-around fit, baby lotion and a wetness indicator that directs mothers to change the diaper timely.

About NEW Pampers Premium Care Pants:
New Pampers Premium Care Pants are so soft and dry that your baby won't even notice them, thanks to Pampers 5 star skin protection:
" Soft materials/fabrics: specially chosen with delicate little bottoms in mind
" All-around waistband and soft cuffs: for a comfortable, snug fit minimizing leakage
" Up to 12 hours of dryness: Pampers core quickly absorbs helping keep wetness away from the skin to help skin protection
" Baby lotion: A drop of lotion tohelp protect you baby's precious skin
" Wetness Indicator turns from yellow to blue when in contact with fluid to help parents know when it might be time to change.

For over 50 years parents have trusted Pampers to care for their babies and this is a responsibility we take to heart.

Pampers is the #1 selling diaper brand worldwide. For more than half a century, Pampers has been caring for the happy, healthy development of the world's babies and in turn, has grown to become P&G's biggest brand. Every day Pampers serves over 25 million babies in more than 100 countries around the world. Pampers was inspired by babies. In 1956 Vic Mills, a P&G researcher was inspired by his desire to create a better diaper for his newborn grandson, and his work led to the creation of the brand. Pampers takes great care in developing products that benefit both baby and mom, and are committed to making a difference in babies' lives. Thanks to our research, innovation, and dedication to supporting baby development, parents can count on Pampers' products to help their babies get the most out of Love, Sleep & Play.

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