Noida: October 5th, 2016: India's celebrated Bollywood Actress, Radhika Apte today unveiled 'Max celebrates India' festive collection 2016 in a grand fashion show at Max Store in Mall of India. Dressed in the Tavisha collection from Max, Radhika Apte looked stunning as she walked the ramp in a skirt and a crop top from the Tavisha collection and created a buzz among fans and festive shoppers at Max Fashion's store.

Speaking at the launch, Radhika Apte said, "Festive season is about spending time with your near and dear ones whether it is getting together to decorate your homes or to simply step out for shopping. I love the variety of fast fashion wear from Max that brings latest festive trends for the entire family."

Mr. Saurabh Garg, Regional Head - North, Max Fashion India said "We are very excited to bring latest festive collection from Max Fashion. Delhi and NCR region is a very important market for Max and customers here are fashion conscious and love wearing latest trends especially for the festive season. This year, Max is offering a special Sanjeev Kapoor Virasat collection gift offers to make their festive shopping a memorable experience".

Indian festivals are grand celebrations of our rich culture and heritage and to commemorate the festivities, Max Fashion offers exclusive limited edition offer from the Virasat Collection. Inspired by the Jharokhas (window) and leaf motifs in the Royal City Palace, Jaipur, the Virasat Collection features exquisite coffee mugs and cup and saucer sets designed by India's renowned Chef, Sanjeev Kapoor. Max Fashion is exclusively offering its valuable customers a pair of Coffee Mugs on every purchase of Rs. 3499. For all purchase of Rs 6,999 and above, the festive shoppers at Max will receive the limited edition beautiful Virasat Collection set of 4 cups & saucers.

The festive season shopping indulgence gets a royal touch with Max's Festive collection. Showcasing variety of ethnic Indian wear that draws inspiration from phulkari embroideries, decorative brocades to dramatic baroques and heirloom, Max's festive collection special merchandises are designed for the entire family. Max's Men's wear introduces 'TAVISH', a one stop ethnic solution of beautifully chanderis, art silk and rich brocadeembroidered kurtas to bandi jackets. The bright colours of voluminous skirts, traditional anarkalis, jewelled toned crop tops, vibrant coloured tiered kurtas and maxi dresses are a perfect way to brighten wardrobes. The cheerful ethnic collection for kids encompasses beautiful chanderi lehenga cholis, maxi dresses and brocades in delightful shades of magenta, vibrant orange and emeralds.

About MAX
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of 'Latest fashion at great prices' in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 150 stores across 60 cities. The brand plans to have a network of 190 stores in India by the end of FY 16-17.

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