Noida,
August 6, 2016: The Indian desi hip-hop sensation Badshah,
who is fresh from his new hit single 'Kala Chashma' unveiled the autumn
boho collection at Max store in GIP Noida today. The rapper created a
buzz with Max shoppers and launched the new collection in his own hip-hop
style!
Commenting at the launch,Mr. Saurabh Garg, Business Head, Northat Lifestyle
International Pvt Ltd Max Retail, said, We are very excited to have
Badshah with us today and we see the crowd going berserk when he finally
unveiled our new logo in his own rap style. With the new collection, our
focus is to bring a change for everyone to relive the small joys of life
with our collection and begin a new style journey with us. We have introduced
our new collection to make you look your best for the season.
Speaking at the event, Badshah says, I love the fashion and flair Max
follows and the new range I see here is for the real people who love to
explore the world in their own comfort and style. I am equally excited
to meet you all at Max store today.
Brief note about the collection:
Hoodies, Jeans, Boots, a nip in the air and flushed cheeks, as the weather
turns cooler Max brings you its All New Autumn collection!The new collection
is all about giving you the nudge to do what you always dreamt of doing.
Travelling to unknown places, seeing the world and discovering the real
you and doing it in style.
The womens wear collection pays tribute to the nomadic bohemians. Flared
denims, Bohemian maxi dresses and scarf prints are accentuated by tassel
and chain details. Dainty floral prints are the key highlights that can
be seen in varied sizes and combinations. It features seasonal staples,
as well as diverse color palettes exclusively for fall and winter, all
at highly competitive prices.With ever classic monochrome tones showered
with burgundy, along with hints of jade. With Indian culture and nomadic
prints from around the world, the latest range of Indian wear will make
you want to update your wardrobe. Menswear takes its inspiration from
the 90s music era with a tribute to the grunge rock legends, the story
uses shades of black, grey, navy, plum and teal.Kids wear takes inspiration
from the woods with the all-time favorite bear featuring as the mascot,
polos to Henley neck tees, fun graphic print tees, color blocked
shorts, this collection has it all for the younger boys while rugged army
inspired battle stripes are a highlight for the older boys. Girls can
dress up in cute pastel colours dresses, jumpsuits and skirts. From denim
to laces, this vibrant collection of clothing for girls can be the only
fashion destination.
So step out, make a wish, follow your dreams, and listen to your heart
because LIFES OUT THERE!
About
MAX:
Max
is the leading fashion brand offering customers a one stop shop for clothing,
accessories and footwear needs for the entire family. Max, a fashion brand
of Landmark Group has pioneered the concept of Latest fashion at
great prices in the country, thereby offering the discerning shopper
a vast choice with international fashion & quality. It offers apparel,
footwear & accessories that are of the latest fashion trends. The
store ambience offers an international shopping experience making shopping
for the entire family an absolute delight. Globally Max has over 350 stores
across 16 countries and in India, Max has more than 150 stores across
60 cities. The brand plans to have a network of 160 stores in India by
the end of FY 16-17.
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